Double H is a market leader in indoor plants, growing sourcing and delivering over 8.5 million house plants to Uk supermarkets. They specialse in supplying across the value chain, from product inception and design through to packaging and also merchandising in stores. Since covid thye have pivoted in into E-Commerce and D2C websites and have grown this side of the business to over £6M turnerover, sourcing, fulfilling and designin for start up’s like patch plants as well as established businesses like M&S.com
They have a highly successful brand, Love Orchids and are now looking to grow this to a new demographic and audience.
We need to identify the needs, requirements and personality of a younger target demographic that Love Orchids could appeal to, especially through social media trend; songs and videography styles. We selected specific days when flowers, especially orchids, are given or used as gifts and target these days in particular, such as Mother's Day or International Women's Day. We advise Double H on the development of guidelines, methods and mock-ups for social media to reach the younger demographic.
_Credits
Double H Nurseries Ltd &
University of Southampton
Special thanks toHannah Fabrizi + Rebecca Petty + Ed Hill &
Andy Burton
Demographic Marketer
Mitesh Shantilal + Kaylee Neal + Xinyi Li +
Dongheng Wang & Yinhua Xin