MS

                       Showreel       All Projects     Playground     About

   

_Love Orchid 
_Info

Double H is a market leader in indoor plants, growing sourcing and delivering over 8.5 million house plants to Uk supermarkets. They specialse in supplying across the value chain, from product inception and design through to packaging and also merchandising in stores. Since covid thye have pivoted in into E-Commerce and D2C websites and have grown this side of the business to over £6M turnerover, sourcing, fulfilling and designin for start up’s like patch plants as well as established businesses like M&S.com

They have a highly successful brand, Love Orchids and are now looking to grow this to a new demographic and audience.


_Concept 

We need to identify the needs, requirements and personality of a younger target demographic that Love Orchids could appeal to, especially through social media trend; songs and videography styles. We selected specific days when flowers, especially orchids, are given or used as gifts and target these days in particular, such as Mother's Day or International Women's Day. We advise Double H on the development of guidelines, methods and mock-ups for social media to reach the younger demographic.



_Animation for social media
                                                                               



_Mockup Instagram post design ideas

_Process


_Credits
Clients
Double H Nurseries Ltd & 
University of Southampton

Special thanks toHannah Fabrizi + Rebecca Petty + Ed Hill &
Andy Burton
Motion Designer    Mitesh Shantilal  
Demographic Marketer
Mitesh Shantilal + Kaylee Neal + Xinyi Li + 
Dongheng Wang & Yinhua Xin


© Copyright - Mitesh Shantilal