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Based on a existing poster designs provided by Jonas Zieher, I needed to create an animated poster. The moving poster’s animated qualities should amplify the communicative message of your static poster design. I had to create and plan storyboards to help visualise and propose concepts for effectively communicating my content.


Equipment: 
A4 piece of paper supplied pens, pack of post-its, photocopier, animation software: After Effects, Calvary, Processing, smartphone, scanner, projector.


_Concept

Following the guidelines, I started animating a word transforming into another, accompanied by a transition conveying the abstract message of the word change. Focusing on the interplay between AI and privacy, I delved into the fluid and transparent qualities of AI, aiming to prompt viewers to contemplate their digital privacy.


Guidelines 
- Format: MP4 (H264) 1920 X 1080px portrait
- Grid: Modular - we will provide this to you 
- Colour: Black, white, flo green, letterpress colour 
- Typeface: Choice of metal/wood 
- Text: Content from previous workshops
- Loop: 15 secs (Max) 
- Max: 15MB




_Animation                                                                                                               _Styleframes
           With "AI" and "PRIVACY" as my focal points, I meticulously created storyboards to conceptualise 
           and effectively convey my message about the fluidity and transparency of the digital age.






_Storyboard Here are select images from my storyboard, highlighting the pivotal concepts of "privacy" and "AI." My research journey led me to explore the intricate relationship between artificial intelligence and its impact on our technology and privacy. Within the storyboard, a spherical object symbolically consumes our "privacy," replacing it with the term "AI," illustrating the loss of control over our personal data. In response to peer feedback, I opted to enhance this narrative through text glitches, effectively portraying the potential for manipulation and future alterations. Furthermore, the looping effect I incorporated serves to underscore the repetitive nature of this evolving paradigm shift.






_Images




_Credits
Produced at
Winchester School of Arts, University of Southampton
Direction
Jonas Zieher

Motion Designer
Mitesh Shantilal
Special thanks toIan Jackson + Jodie Silsby & 
BA Graphic Arts students

© Copyright - Mitesh Shantilal